Stagers are experienced professionals who make recommendations on space, scale, colour and lighting, coordinate minor renovations, or add furnishing and accessories to improve a home’s appeal to the largest home-buying demographic possible. CMS’s goal is to ‘merchandise and market’ a property to achieve a successful return on investment in the shortest period of time possible.
Staging often allows homeowners to discover hitherto overlooked ‘lost’ or awkward spaces. Previously ignored space could appeal to prospective homeowners as a discreet home office, contemporary storage, or an attractive reading corner. Allow CMS to open up your space and release the potential of your home by playing to today’s most sought-after market needs.
Staging a property improves visibility for a listing (especially via the internet), fosters the important emotive response in buyers of ‘being at home’, makes houses stand out regardless of market climate, and often prevents the stress of having a property ‘sit’ on the market for great lengths of time.
While the average home is on the market for nearly 31 days, the typical staged home sells in under 14 days. In addition, the average home in the survey sold for a mere 1.6% over the seller's asking price, while the staged homes went for 6.3% more. (Coldwell Banker Realty study – cited in Canadian MoneySense magazine )
According to Luc Dupont, Professor of Communications at the University of Ottawa, staging has shown to increase the selling price of a home from 10% – 15% more than similar properties in the same location (La Press News Agency)
36% of potential buyers indicated a willingness to pay a premium for a home with updated décor. Indeed, 41% of men and 30% of women claimed they were willing to pay a premium for this feature. (2006 Royal LePage House Staging Poll conducted by Maritz Research)
CM Staging's services are uniquely tailored to the needs of each property and client. They range from the initial consultation and personalized estimate, to hourly colour and furniture/accessory recommendations, to ‘full’ stagings. Whether for a $250,000 urban studio to a $3.3 million mansion, CM Staging leverages its preferred relationships with suppliers, subcontractors, and movers to handle every detail with the highest level of care.
CMS hand-picks perfectly-proportioned furniture and accessories from our warehouse to complement rooms to their best advantage. Only the right materials will be selected by our designer and her team to match the space. If the team does not have the perfect decor available at that time, an alternative suite of furnishings will be specially sourced. Rentals are available on a monthly basis.
Staging is a profession that requires a large amount of inventory and full-time logistical coordination. Be smart about who you choose to merchandise your equity. Make sure your staging team is experienced, insured, and well-trusted by agents in your area.
CMS approaches your house in a different way than a homeowner, realtor, or even many interior designers. Stagers are trained to analyze what needs to be done to each room to play to current market trends and advantages.
Beginning a new chapter in your life can be an exciting - but emotional - time. With the overall pressure of moving, known and trusted professionals like CMS are equipped to handle these time-consuming and often over-whelming preparations.
Agents often list properties for a higher price after they have been staged. Accordingly, staging your home before your listing goes on the market will maximize the selling price.
The time factor in staging is critical and depends on the changes and/or rentals involved in preparing your home for sale. While CMS can turn around a project as quickly as possible, the team recommends homeowners call in for a consultation 2-3 months prior to putting the house on the market so that changes can be suggested and made in a more relaxed timeframe.
We successfully stage homes throughout the Toronto area for the top real estate firms. The majority of our projects are in the Greater Toronto Area. Please give us a call to discuss your upcoming sale.
The fee for staging a house varies depending on the size of the property, number of rooms, the condition of the home, and if the house is vacant or occupied. Our experience is that the cost of staging is usually less than the first price reduction.
Pricing is done in consultation with the homeowner, their real estate agent and our own design staff. Please call us today to learn more. We are more than happy to answer any questions you may have.